Bluecut perspective · AI and creators

AI should help real creators—not replace them.

TikTok says it is improving detection of AI-generated spam because it can crowd out original creators. That is the whole conversation right there.

There is a version of AI that makes the internet less human: more recycled clips, more fake voices, more content made only to fill a feed.

And there is a version that helps a real person finish the work they already wanted to share.

If you are a coach, the second version is the useful one. You have the advice. You have the story. You have the take on what your clients are struggling with. What gets in the way is the hour after you record: watching it back, removing the pauses, adding captions, exporting, and trying to make it feel worth posting.

The point is not to make you sound like a machine.

The point is to let you sound more like yourself, with less of the work that stops you from sharing at all.

That is the line Bluecut cares about. AI can handle cleanup and editing. The idea, voice, experience, and point of view should still be yours.

Use AI to make your real ideas easier to share—not to replace having a real idea.

This response was prompted by TikTok’s announcement about helping people spot and understand AI-generated content.